The default effect refers to the tendency for individuals to accept the pre-set option when faced with a choice. This bias highlights how individuals often go along with the default because it requires less cognitive effort and is perceived as a recommended or safe option. As a result, default settings in various contexts, such as organ donation policies or subscription services, can significantly influence decisions and behaviors.
For instance, in countries with an opt-out organ donation policy, where citizens are presumed to be donors unless they choose otherwise, the donor rates are significantly higher compared to countries with an opt-in policy where individuals must actively register as donors. This demonstrates how setting defaults can shape societal behaviors.
To overcome the default effect, individuals should be encouraged to actively consider their options rather than passively accept defaults. This can be enhanced through awareness and education about the implications of default choices, urging individuals to make informed decisions.